Inside [Your
Brand name]
Expand on the transformation you offer. How you help people show up online with confidence, clarity and strategy. This sets the tone for everything below.
Write one sentence that sums up your brand’s personality and value
Book Me for a Workshop ›
Your mission statement goes here [see instruction guide for details]
Tell the story only your brand can tell.
Focus on what makes your journey meaningful, not just what you do, but why it matters. Share the moments, values, or turning points that spark connection and curiosity. Keep your brand voice consistent to build trust, recognition, and credibility.
A continuation of the above.
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- What you do
- A quick hit of your experience
- Something personal (quirky detail, HomeSense obsession, etc.)
- One relatable or empowering line about how you help your clients thrive
Based in:
Sign:
Business era:
Favourite caffeine:
Weekend plans usually involve:
Short, current list of your obsessions
products
hobbies
series, etc.
WHAT I'M LOVING
Use this to draw a line in the sand.
Example:
✖️ generic templates
✖️ overused guru advice
✖️ post-and-hope content plans
WHAT I'M NOT ABOUT
The Face Behind the Feed
Examples:
- Social media should work for you, not drain you.
- You don’t need to be online 24/7 to grow.
- Great strategy > endless content.
WHAT I BELIEVE IN
Be really clear about who you work best with. Who is your ideal client/customer
Describe the types of people or businesses who thrive with your support.
What stage they’re at
What they’re struggling with
Why they’ll love your method
Speak to values and energy more than demographics.
Optional: Include a quick “Not for you if…” note to repel the wrong fits.
You’re Not Just Getting Me. You’re Getting the A-Team.
Short blurb on how your team (real or AI) supports clients.
Use this to show you’re scalable, strategic, and resource-packed.
STEPHIE
WOLFIE
LUCAS
COPYWRITING
STRATEGY + AUDIT
SYSTEMS + PROJECT SUPPORT
WHAT IT IS
WHY IT WORKS
WHO IT'S FOR
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WHAT IT IS
WHY IT WORKS
WHO IT'S FOR
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WHAT IT IS
WHY IT WORKS
WHO IT'S FOR
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Add a compelling statement of what you deliver
Ex: Results > Promises
"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur."
Alisa Poluza, Industry
See more client wins ›
Option 1: 1–2 lines about how your strategies don’t just “look good”, they convert.
Option 2: Add an exert from one of your case studies / testimonials
LET'S CONNECT
Say hey on Instagram
Book a call
name@emailaddress.com
Subscribe to our newsletter
Include one short line about what subscribers can expect from your emails.
JOIN THE LIST ›
OUR CLIENTS
[optional] - Add short blurb (1–2 lines) reinforcing your credibility. Ex: “From Fortune 500 teams to founders in their first year — we’ve built social strategies that scale across industries.”